The Growth Hack
What is the secret to Facebook’s rapid growth of Instagram?
Facebook cross-promoted Instagram to its users to encourage them to use it. That’s an incredible hack that’s only possible when you already have a huge user base from another source.
Cross promotion is not new, and many companies have been using cross-promotion as a growth hack to grow at a fast rate. If you find this growth method suitable for your company, check out tools like Madneto that allow you to discover potential brand partners and cross-promote with other brands.
By 2018, 6 years after the purchase by Facebook, Instagram reached over a billion active users!